Tonic Life expands into Asia
Published on 23/07/10 at 09:50am
Tonic Life Communications has opened an office in Hong Kong as the first step in regional expansion plans that will see operations established in Singapore and Shanghai.
Hong Kong-based Tonic Life Communications Asia will serve as the company’s regional office and will be headed up by managing director Joanne Basford.
She has previously served as regional director - healthcare, Asia-Pacific at Ogilvy Public Relations Worldwide, as well as a director and senior vice president at Porter Novelli.
Founded in 2004 Tonic was acquired by communications group Huntsworth in July 2009 and, following a reshuffle of the group’s med coms businesses last September, has its main bases in London and Philadelphia.
Dominic Tyer
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