Leo chooses Cegedim for Asia Pacific

Leo Pharma has chosen a Cegedim Dendrite CRM system for its sales teams in Asia Pacific.

‘Mobile Intelligence’ is a Customer Relationship Management (CRM) software system that provides a single platform for marketing and sales related information that can be configured for local requirements in any region or country.

Cegedim Dendrite’s Mobile Intelligence has built-in configuration tools which enable customisation based on a customer’s business requirements, whether by region, country, group or individual user.

The agreement is a Software as a Service (SaaS) delivery model, and will be deployed in six countries in the Asia-Pacific region.

Leo Pharma will consolidate all its prospect and customer information into Mobile Intelligence, allowing it to generate reports across the countries deployed in the Asia-Pacific region. 

Pung Heng Kiong, senior sales and project manager at Leo Pharma in Malaysia said: “Cegedim Dendrite is a well known supplier of CRM systems in the pharmaceutical industry with a sound reputation in Asia and globally. Cegedim Dendrite has been evaluated as the best CRM-system for LEO because it meets our business requirements.”

“This feature is unique compared to other CRM systems,” added Franck Levassort, President of Asia-Pacific, Cegedim Dendrite.

Brett Wells