Langland aims to 'Cake A Difference'
Published on 12/02/10 at 04:10pm
Langland has marshaled its digital and design teams in support of Bliss, producing a pro bono campaign for the premature baby charity’s annual funding drive.
Cake A Difference aims to recruit members of the public to bake and sell cupcakes in aid of Bliss, and Langland's efforts include producing a website and blog to support it.
The website includes online facilities for supporters to request a fundraising pack, download posters, web banners and recipes, and a map showing where in the UK cupcake sales are taking place all this week.
Cake A Difference has also made particular use of both Facebook and Twitter, with the #cakeadifference hashtag being used for retweets on the microblogging site.
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