Digital Pharma Guide 2010
Digital media is transforming the way the world communicates, including how patients learn about health matters, and how doctors communicate with their peers and the biopharmaceutical industry.
This digital revolution is in turn changing the rules of engagement in healthcare - patient power is growing fast, and pharma, clinicans and healthcare providers must now be more transparent and open to scrutiny than ever before.
The Digital Pharma Guide investigates this rapidly evolving world, giving industry readers an overview of some of the most important developments, and an introduction to communications agencies working in the field.
Dominic Tyer, Web Editor - InPharm and Pharmafocus
An 'e:edition' of the Digital Pharma Guide 2010 can be viewed, and downloaded as a pdf, here - alternatively articles and agency profiles can be accessed via the links below.
Foreword - Developments In Digital Media
Pharma’s Digital Revolution - The Story So Far
The Industry's Real Social Media Question
Digital Insight
Share your brand: go video, go social
Can Apple sweeten the taste of the Tablet?
What is digital marketing? Not just another channel to market
What’s the best way for pharma to reach patients in Europe?
Planning permission: Designing the systems behind successful e-marketing campaigns
Digital Pharma Profiles
For details of advertising opportunities in the next Digital Pharma Guide please contact: Jane Chappell or Richard Reeve T: +44 (0)1243 772 010 E: pharmafilesales@wiley.com
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