September 2010

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Janssen unveils UK social media plans

23/09/10 permalink  Janssen UK is to launch a wide-ranging social media campaign to raise awareness of the chronic skin condition psoriasis.

The company’s digital strategy and social media manager Alex Butler unveiled the plans during InPharm's digital marketing webcast yesterday. (Read More.)

GSK takes drug information to Europe

21/09/10 permalink  European patients can now get information on GlaxoSmithKline’s prescription medicines direct from the company through its expanded health.gsk.com website.

The site was first launched last year as a UK-only pilot and has now been opened up to patients throughout the European Union, as well as in Iceland, Liechtenstein and Norway. (Read More.)

Novo launches insulin dosing app

17/09/10 permalink  Novo Nordisk has launched an iPhone app for US healthcare professionals that enables to them look up dosing guidelines for their patients with diabetes.

The Novo Dose app is only the second diabetes app for healthcare professionals from pharma, and offers product-specific dosing information for Novo’s range of insulin analog agents – Levemir, NovoLog and NovoLog Mix. (Read More.)

Lilly aims to be social on its Lillypad

16/09/10 permalink  Lilly has jumped feet first into the social media scene this week, launching a corporate blog and a Twitter account.

The addition of Lilly to the ranks of blogging pharma companies is noteworthy because it means that exactly half of the ten biggest pharma companies now run a corporate blog. (Read More.)

Boehringer gets social with Facebook

14/09/10 permalink  Boehringer Ingelheim is looking for fans on Facebook and wants its employees to be thought of as “superheroes, only with lab coats instead of capes”.

That’s the slightly tongue-in-cheek message from its new official corporate page on the popular social networking website. (Read More.)

Roche: 'We will work to eliminate barriers to social media'

03/09/10 permalink  Last month Roche broke new ground for pharma by publishing its Social Media Principles (full details of which you can find here).

The four-page document of operating procedures for staff was a bold move for a pharma company in its openness and transparency, and signified the degree to which Roche has embraced the Web 2.0 generation of communication tools. (Read More.)

Augmented reality gateway for Bayer haemophilia site

01/09/10 permalink  Bayer Healthcare has launched a new disease awareness campaign that uses augmented reality techniques to engage with its target audience.

The Questival website aims to provide information and advice on ‘real life’ issues to teenagers with haemophilia and is themed around a virtual festival. (Read More.)

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