May 2010

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Byte-sized roundup

27/05/10 permalink  This week’s roundup includes the launch of Boehringer Ingelheim’s digital diabetes hub, J&J expands Twitter use, continued international expansion at Doctors.net and Bayer launches Nintendo-compatible Didget in US.

Boehringer Ingelheim has launched its ‘digital diabetes hub’ diabeteshealthlounge.com, as previewed here last week. Aimed at healthcare professionals and journalists in Europe and other non-US markets, it features games (including a diabetes challenge), a diabetes dictionary and, for those with further queries about the condition, an animated oracle is on hand to take questions. (Read More.)

Doctors.net.uk’s Nordic expansion

21/05/10 permalink  UK online doctors network Doctors.net.uk has taken a stake in its Swedish counterpart MedUniverseas part of international expansion plans.

The move, reportedly the first of several European deals Doctors.net.uk hopes to seal this year, will also see the Oxford-based network’s medical director Dr Tim Ringrose take a seat on MedUniverse’s board. (Read More.)

Boehringer readies 'diabetes hub'

20/05/10 permalink  Boehringer Ingelheim will shortly unveil a ‘digital diabetes hub’ that combines educational videos, research tools, educational games and information on type II diabetes.

Currently undergoing final checks, the new website is due to go live soon at diabeteshealthlounge.com and will be aimed at a European audience. (Read More.)

No breakthrough, but UK's digital issues out in the open

14/05/10 permalink  The UK’s Code of Practice regulator will produce guidance for pharma on digital marketing, but is reluctant to make formal changes to the existing Code.

That was the message at the PM Society’s Digital Update meeting, held on Wednesday evening in Janssen-Cilag’s High Wycombe offices. (Read More.)

Novartis rebuked for "false and misleading" websites

07/05/10 permalink  The FDA has issued Novartis with a stern warning over two websites it sponsors, saying it considersgistalliance.com and cmlalliance.com “false and misleading”.

The regulator also wants answers from the company over its involvement with, and control of, bloodleveltesting.com which it said may violate US laws. (Read More.)

Online medical information influences treatment

05/05/10 permalink  More than half of health searches in the UK result in treatment or management changes, according to new research by Datapharm.

A survey of 630 people, either taking medicines or caring for those who are, found almost a quarter changed treatment and over a third changed the management of their condition after going online. (Read More.)

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