June 2010

More recent posts

First app for psoriasis launched

30/06/10 permalink  Janssen-Cilag UK has unveiled the first psoriasis iPhone app - a disease calculator for healthcare professionals treating the chronic skin condition.

It is the pharma company’s first foray into addressing the opportunity presented by Apple’s iPhone and was produced by Manchester-based agency Creative Lynx. (Read More.)

The smokescreen of regulation

28/06/10 permalink  Have we made regulators the villains in our heroic social media story, asks Janssen-Cilag’s Alex Butler in a guest post.

When framing a story for the media it is well known in the communications community that a successful piece must have a number of components. (Read More.)

First pharma iPad apps

25/06/10 permalink  The first big pharma apps specially designed for Apple’s iPad have started to emerge, with Pfizer and Sanofi leading the charge with upgrades to their existing iPhone apps.

The free apps, a health record for chronic disease sufferers and another for making healthy food choices, are sure to be followed others as more companies tap into the enthusiasm for Apple’s touch screen tablet computer. (Read More.)

Playing healthcare games

23/06/10 permalink  Boehringer Ingelheim has become the latest pharma company to use an online game to raise disease awareness.

The pharma company provided funding for HealthSeeker, a new Facebook game that aims to help diabetes sufferers make more informed lifestyle decisions about their condition. (Read More.)

Online trial safety reporting

21/06/10 permalink  From September all serious adverse events that occur during clinical trials in the UK will have to be reported electronically to the MHRA.

Its new eSUSAR website is already up and running, but until 31 August the UK medicine regulator will continue to also accept paper reports from sponsors and institutions responsible for trial safety reporting. (Read More.)

Byte-sized roundup

18/06/10 permalink  This week’s roundup includes an NHS football fitness game, Pfizer's virtual exhibition booth, Amgen's oncology site, reports FDA social media guidance may arrive this year and Genzyme’s French post-surgery educational website.

The NHS aims to tap into World Cup enthusiasm with an online game that allows football fans to test their fitness and help their chosen team to the top of a fitness league. (Read More.)

Amgen's online village

16/06/10 permalink  Amgen has launched an online community for European healthcare professionals, patients and carers affected by autoimmune disease immune thrombycytopenia.

Styled as a village community, complete with post office, cinema and council, the company says ITPvillage.com is the first dedicated virtual community for immune thrombocytopenia (ITP) patients. (Read More.)

Janssen gets animated about ADHD

14/06/10 permalink  Janssen-Cilag has launched a new UK campaign to raise awareness of ADHD among teenagers, their parents and teachers.

The campaign’s centrepiece is a short animated film that shows the perspective of a child with the condition and the daily challenges they can face at home and at school. (Read More.)

NHS Direct pilots online treatment aids

11/06/10 permalink  NHS Direct is piloting online decision aids to help patients suffering from osteoporosis or prostate cancer make informed healthcare choices.

It is the first national web-based project of its kind in the UK and aims to increase patients’ awareness of the risks, benefits and likely outcomes they can expect from treatment and also help ensure NHS resources are used appropriately. (Read More.)

Online clinical collaboration

10/06/10 permalink  A new online educational resource will offer researchers across the medical community access to peer-reviewed information on biomarkers.

The portal has been developed by Swiss pharma company Roche in collaboration with the American College of Cardiology and the partners say it will offer doctors access to a unique resource. (Read More.)

Novo Nordisk's online ethics tools

08/06/10 permalink  Two new e-learning tools have been launched to help shed some light on ethical grey areas and give individuals a greater understanding of their personal ethics profile.

Produced by a partnership of Danish pharma company Novo Nordisk, the University of Copenhagen and ethical conduct consultancy LRN, the Ethics Decision-Making and Ethics Dilemma tools are aimed at everyone from students to managers in all areas of business. (Read More.)

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