January 2010

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Byte-sized roundup

29/01/10 permalink In this week’s roundup: PM Society to recognise Digital Media Pioneer, ABPI expands Twitter use, DH accredits health information and Facebook fights flu.

Later today the PM Society’s annual Advertising Awards will take place in London and this year the gongs on offer include the inaugural Digital Media Pioneer award. The Society aims to tweet award results as they happen using the hashtag #pmawards. (Read More.)

What next for European pharma and social media?

28/01/10 permalink Ever since the FDA announced its social media and internet hearing last September the big question over here has been what next for European pharma in this arena?

Already tightly regulated in its other marketing and communications activities, much of the industry seems to be waiting for hard and fast rules for digital before undertaking online initiatives. (Read More.)

Online patient recruitment drive for GSK’s anxiety drug

26/01/10 permalink GlaxoSmithKline is readying to move its post-traumatics stress disorder candidate orvepitant into phase II trials, a move being supported by an online patient recruitment drive.

The 12-week COPE (Clinical Trial with Orvepitant in PTSD Experiencers) trial aims to enroll around 240 patients across 25 sites in the US. (Read More.)

Byte-sized roundup

22/01/10 permalink In this week’s roundup: P&G taps social media for Prilosec OTC, UK launches new data site, analysis of pharma on Twitter, an awareness push for dysphagia and the BBC to look into AZ's Seroquel.

Proctor & Gamble has launched a US social media website for its consumer heartburn brand Prilosec OTC. (Read More.)

Glucose monitoring for the Nintendo generation

20/01/10 permalink The Nintendo DS that arrived in our house on Christmas has already become my eldest son’s most favourite present of all time ever, and I suspect he would even forgo television for just a few more goes on Lego Star Wars.

It’s this kind of product loyalty Bayer is looking to tap into with its new Nintendo DS compatible meter to ensure children with diabetes regularly test their blood glucose levels. (Read More.)

Byte-sized roundup

15/01/10 permalink In this week’s roundup: Roche answers cancer testing questions, Novartis uses SMS in fight against malaria, UCB goes to Facebook for epilepsy patient community, FDA gets transparent with bloggers and voting is underway in Twitter awards.

Roche has set up a nice-looking section on its corporate website that aims to answer patient questions on cancer tests and offers users the chance to rate how useful they find the pharma company's answers. (Read More.)

Virtual diabetes patient community launched on Second Life

13/01/10 permalink Patient group Diabetes UK has, quite literally, set up shop on Second Life, establishing its own office in the online virtual world.

Second Life allows participants to guide a personalised character, or avatar, around its world, combining elements of social networking, chatrooms and a 3D gaming-like experience. (Read More.)

Byte-sized roundup

08/01/10 permalink Includes online petition against NICE decision, Shire brings ADHD to Twitter, ViiV joins Twitter, Doctors.net.uk launches iPhone app and Diabetes UK scoops web award.

An online petition calling on UK Prime Minister Gordon Brown to overturn NICE’s preliminary rejection of Bristol-Myers Squibb’s Sprycel (dasatinib) and Novartis Tasigna (nilotinib), two chronic myeloid leukaemia treatments, has gathered more than 6,500 signatories. (Read More.)

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