August 2010

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Roche asks employees to be social media 'scouts'

17/08/10 permalink  Roche wants employees that use social media to be ‘scouts’ for how the company and its products are perceived online.

The Swiss pharma company today publishes its Social Media Principles, a four-page document of operating procedures for staff, and it gave Digital Pharma an exclusive preview. (Read More.)

Pfizer begins social media drive for online clinic

13/08/10 permalink  Pfizer UK has turned to social media to help raise awareness of its online Man MOT male health clinic and bolster its use of traditional PR.

The free confidential advice and information service opened its virtual doors last month and will be available to men in the UK every Monday from 6pm – 11pm for the next four months. (Read More.)

Novartis rapped for Facebook sharing

10/08/10 permalink  Novartis has had its knuckles rapped by the US Food and Drug Adminstration over the company’s use of social media sharing tools.

At issue is a Facebook sharing widget on the company’s US consumer website for Tasigna (nilotinib). This generated Novartis-created information about its chronic myloid leukemia drug for sharing on the popular social network. (Read More.)

Byte-sized roundup

04/08/10 permalink  This week’s roundup includes Janssen-Cilag's YouTube success, FDA to boost social media work, Novartis iPhone profile, Pfizer on SlideShare and Sanofi ends Go Insulin campaign.

Janssen-Cilag’s Living With ADHD YouTube video has been viewed more than 75,000 times since its debut less than two months ago. (Read More.)

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