April 2010

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Bayer expands InBed ED campaign

30/04/10 permalink  Bayer Schering Pharma has launched a Spanish version of its InBed erectile dysfunction disease awareness campaign.

Under the tagline ‘en la cama como nunca’, which roughly translates as ‘in bed as ever’, the site is aimed at patients and the general public and contains information about ED and its treatment. (Read More.)

UK election check-up

26/04/10 permalink A new lighthearted game from The Kings Fund aims to educate players on the three main political parties’ health and social care policies.

Health is the second most important issue to the public when voting and, as campaigning for the UK’s general election on 6 May approaches the final few weeks, the think tank hopes to tap into that interest. (Read More.)

Online 'keepy uppies' from Bayer

15/04/10 permalink Bayer Schering Pharma is counting down to World Haemophilia Day with a football-themed online disease awareness campaign.

The centre-piece of this is its Kid K Keepy Uppies game, which is based on the football move and aims to highlight everything haemophilia sufferers can do, rather than dwell on the things they can’t. (Read More.)

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