December 2009

More recent posts

Roche tackles sidewiki

21/12/09 permalink Becomes second pharma company to post entry on its corporate website.

Roche has become the second pharma company to tackle sidewiki on its corporate website, posting an entry that sets out its policy on the technology. (Read More.)

A Year in Digital (5/5) 

16/12/09 permalink Our review of 2009's top digital developments concludes with thoughts from Boehringer Ingelheim Pharma's John Pugh. 

Favourite use of digital (pharma)

• Microsoft's future of healthcare. It's their vision of the possibilities that I fell in love with. (Read More.)

A Year in Digital (4/5)

15/12/09 permalink There's praise for Twitter and Physicians' social networks as our review of digital developments in 2009 continues with Bayer Schering Pharma's Len Starnes. 

Favourite use of digital (pharma)

Physicians' social networks. This is pharma's new engagement channel offering the industry an opportunity to normalise its relationship with physicians and connect with emerging real-world medical wisdom. (Read More.)

A Year in Digital (3/5)

14/12/09 permalink Pharmafocus' review of digital developments in 2009 continues with Roche's Sabine Kostevc, who looks at initiatives outside pharma that impressed her this year.

A number of Roche's own interactive educational initiatives, such as those explaining biotechnology or what it takes to develop a drug, had very good feedback from users this year. (Read More.)

Byte-sized roundup

11/12/09 permalink Includes DH's Facebook consultation, Sanofi's sidewiki response, Google goes realtime and the NHS 'booze app'.

The Department of Health this week launched mental health programme New Horizons, following a consultation period that included a dedicated Facebook page, which aims to encourage users of the social network "help shape the future of mental health care". (Read more)

A Year in Digital (2/5)

10/12/09 permalink Pharmafocus' review of digital developments in 2009 continues with thoughts from GlaxoSmithKline's Kai Gait.

Favourite use of digital (pharma): Creative Lynx & Jansen-Cilag's Concerta XL Tablet PC campaign. (Read more)

A Year in Digital (1/5)

09/12/09 permalink Dominic Tyer kicks off Pharmafocus' review of digital developments with a whistle-stop tour of his online highlights this year.

2009 was the year pharma went digital, and the last 12 months have been a time of following, sharing and generally getting to grips with social media. (Read more)

Byte-sized roundup

04/12/09 permalink Includes NICE on Twitter, Abbott's French chronic illness blog and the HES awards.

Last week it was the ABPI that joined Twitter this week it's UK cost effectiveness watchdog NICE, which launched an account to coincide with its annual conference. (Read more)

Pfizer launches European YouTube channel

02/12/09 permalink Showcases the people behind Pfizer Europe in countries such as the UK, Spain and Greece.

Pfizer has set up a YouTube channel to promote its European operations by showcasing some of its people. (Read more)

Older posts