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Byte-sized roundup
12/07/10 permalink This week’s roundup includes a sexual health computer game, a powerful new search tool, US health apps and a reprimand for Pfizer over a legacy website.
This summer UK television station Channel 4 will launch a new computer game to raise awareness of sexual health. (Read More.)
NICE launches mobile evidence service
09/07/10 permalink NICE has launched a mobile version of its online clinical evidence portal NHS Evidence.
The beta version of the service includes a search with top-level results, snippets of document information, document file identifiers and a link to the full version of NHS Evidence. (Read More.)
Big pharma's iPhone apps (part three)
07/07/10 permalink In the first two parts of Big Pharma’s iPhone Apps I looked at apps produced by 11 of the largest pharmaceutical companies.
Between them they’ve produced 39 apps focused on the ethical pharma side of their business, with apps for patients diaries, disease awareness, disease prognosis, calculating medicine doses and finding clinical trials. (Read More.)
Big pharma's iPhone apps (part two)
05/07/10 permalink Part one of Big Pharma’s iPhone Apps covered apps produced by Pfizer, Merck & Co, GlaxoSmithKline, Sanofi-Aventis and Novartis and you can read it here.
It rounded up 26 apps produced by the five largest pharma companies, revealing branded and unbranded apps, patients and healthcare professional apps, and apps aimed at a variety of markets, including the US, UK, France and Turkey. (Read More.)
Big pharma's iPhone apps (part one)
02/07/10 permalink Most sectors of business have been eagerly eyeing, and responding to, the potential of Apple’s iPhone, and this year’s iPad release further upped the ante.
There are already thousands of iPhone medical applications, almost all of which will run on the iPad, and a handful of these have been produced by pharma companies. (Read More.)
First app for psoriasis launched
30/06/10 permalink Janssen-Cilag UK has unveiled the first psoriasis iPhone app - a disease calculator for healthcare professionals treating the chronic skin condition.
It is the pharma company’s first foray into addressing the opportunity presented by Apple’s iPhone and was produced by Manchester-based agency Creative Lynx. (Read More.)
The smokescreen of regulation
28/06/10 permalink Have we made regulators the villains in our heroic social media story, asks Janssen-Cilag’s Alex Butler in a guest post.
When framing a story for the media it is well known in the communications community that a successful piece must have a number of components. (Read More.)
First pharma iPad apps
25/06/10 permalink The first big pharma apps specially designed for Apple’s iPad have started to emerge, with Pfizer and Sanofi leading the charge with upgrades to their existing iPhone apps.
The free apps, a health record for chronic disease sufferers and another for making healthy food choices, are sure to be followed others as more companies tap into the enthusiasm for Apple’s touch screen tablet computer. (Read More.)
