New Type of Company Launched: Streaming Well created in Europe

A NEW HEALTHCARE VIDEO PRODUCER AND DISTRIBUTOR PROVIDES INFORMATION AND EDUCATION TO REACH ONLINE AUDIENCES ACROSS EUROPE AND WORLDWIDE.

LONDON UK, 6 August 2010 – Founder Francis Namouk today announced the launch of Streaming Well Limited, a new company dedicated to not just providing patient education videos but also reaching audiences through online distribution.

“There is a need for effective, compliant online patient education” said CEO and founder Francis Namouk. “What we provide is a way for patients to talk about their experiences and for our clients to support advocacy groups while reaching health audiences”.

In the last year, more than 2 million Britons have come online, raising the total UK audience to 36.9 million. Most new internet users are over 50s, the BBC reported.

Francis Namouk, recently transplanted from New York, was Creative Director at Everyday Health, the world’s largest online healthcare network. A noted industry thought leader Francis contributes regularly to Healthcare Social Media Europe twitter conversations on #hcsmeu tweeting as #FrancisNamouk and #StreamingWell. Francis’ article What’s the best way for pharma to reach patients in Europe? was featured in Pharmafocus’s Digital Pharma Guide.

“What Streaming well make are audiences, through high quality content and sound audience building techniques. Streaming Well employ the most effective communication tool online, video, to educate and empower to action. It’s also portable on devices - from laptops to mobile phones and television ” said Paul Stillman GP, a veteran of patient education projects and Managing Director at Media Medics, a leading provider of medical spokespeople to the media.

Streaming Well has partnered with worldwide online publishers to create the Streaming Well Health Network. The Network distributes video content to a wide targeted audience. Partners include consumer facing sites, patient education sites, patient advocacy and video syndication platforms. These partnerships with publishers guarantee that Streaming Well’s content is seen by qualified health audiences and delivers measurable impact to clients.

Dr. Stillman continued, “Since the adoption of QIPP (quality, investment, productivity, prevention) by the NHS, the government has and continues to put in a considerable amount of investment into chronic disease management so this is a good time to screen, diagnose, treat, and indeed inform our patients about a whole variety of chronic diseases. There is a considerable mismatch between the ability for people to search for information and the information they find. Streaming Well provides a source of good quality information which is hugely important to patients”

Based in London, UK Streaming Well will have global reach through its multilingual capabilities.